Carlo Giordanetti of Swatch talks creative process.

We say in the studio that creativity is the enemy. It’s like a chili: If you use too much, it ruins the sauce.

- Tom Sachs

….while you are at it, make your art. Do the stuff that only you can do.

The urge, starting out, is to copy. And that’s not a bad thing. Most of us only find our own voices after we’ve sounded like a lot of other people. But the one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw and build and play and dance and live as only you can.

The moment that you feel that, just possibly, you’re walking down the street naked, exposing too much of your heart and your mind and what exists on the inside, showing too much of yourself. That’s the moment you may be starting to get it right.

The things I’ve done that worked the best were the things I was the least certain about, the stories where I was sure they would either work, or more likely be the kinds of embarrassing failures people would gather together and talk about until the end of time. They always had that in common: looking back at them, people explain why they were inevitable successes. While I was doing them, I had no idea.

I still don’t. And where would be the fun in making something you knew was going to work?

- Neil Gaiman (via antbrent)
Everything is a Remix

If you only do what you know and do it very, very well, chances are that you won’t fail. You’ll just stagnate, and your work will get less and less interesting, and that’s failure by erosion.

- Twyla Tharp

The Death of the Big Idea

“Creative leaders should go for getting lots and lots of small ideas out there. Stop beating yourself up searching for the one big idea. Get lots of ideas out there and then let the people you interact with feed those ideas and they will make it big.

Leaders need to become emotional thinkers. The difference between rational thinking and emotional thinking is that rational thinking leads to conclusions and meetings and more meetings. Emotional thinking leads to action.

There are three secrets to emotional thinking – mystery, sensitivity and intimacy…

To win today you need a culture and an environment where the unreasonable power of creativity thrives. Ideas are today’s currency not strategy. Martin Luther King did not say ‘I have a vision statement’ did he? He had a dream.”

- Kevin Roberts, CEO of Saatchi & Saatchi Worldwide

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